Black Enterprise contributor Brandon Andrews sat down with Andrew Bentley for an interview about Bentley’s startup, Father Figure—a lifestyle brand that makes products for new dads. Bentley also spoke about his recent appearance on Shark Tank.
Brandon Andrews: Father Figure is a lifestyle brand for dads. What motivated you to serve dads?
Andrew Bentley: I’ve wanted to be a dad as long as I can remember. When I became a dad a little over two years ago I wanted to spend as much time with my son as possible. Thankfully, I had paternity leave that I used when my wife went back to work. Since my son was colicky, he was crying and spitting up a lot. I found I was losing burp rags at all the wrong times. I bought a glue gun and put a loop on a shirt to store burp rags. That’s when the LucaT-shirt was born!
As I became a stay-at-home dad I realized that most parenting brands and products were designed for the mother experience. After talking with a lot of my dad friends and conducting some research I saw clearly that there was a big need for a lifestyle brand focused on dads.
Some may see being an entrepreneur with a young child as a sacrifice. I see it as a privilege. It motivates me. It makes me a better entrepreneur. My goal is to always prioritize my family and to have at least one day a week that I’m spending time with my children.