Supporting minority-owned and operated businesses may be his best opportunity to successfully engage communities of color
In his inaugural address, President Trump said, “We, the citizens of America, are now joined in a great national effort to rebuild our country and to restore its promise for all of our people.”
The impact of entrepreneurship, driven by small businesses that grow and hire, means more jobs, social mobility, and investment in the communities that need it most. Supporting minority-owned and operated businesses may be President Trump’s best bet to successfully engage communities of color.
On Election Day 2016, as expected, Hilary Clintonoverwhelmingly won votes from communities of color. Perhaps surprisingly, President Donald Trump earned a greater share of votes from communities of color than Mitt Romney did in 2012. In the end, Trump won.
Since then, headlines have been punctuated by the struggle of many in communities of color to grapple with the fact that a campaign filled with often-offensive overtures won, and that despite this their communities cannot afford to take a step back.
Throughout his campaign, President Trump consistently confronted communities of color with a stark and often dire picture of their economic and social reality. He also promised that he was uniquely qualified to make things better. His speeches in Detroit, Charlotte, NC, and elsewhere highlighted the tragedy in the journeys of many communities in America but left out the triumph. Yes, African American, Latinx, Native, and other households trail majority households in many economic measures; this must be addressed. However, there are positive and inspirational stories that can assist in this work.