Goodness Gracious Cookies CEO shares her ‘faith over fear’ approach to entrepreneurship

Goodness Gracious Cookies

Goodness Gracious Cookies CEO Megan Mottley

Values Partnerships leads a nationwide casting tour for ABC’s Shark Tank, which is focused on bringing more diverse ideas and voices to the show. In 2017, it’s hosting casting calls across the country, giving diverse entrepreneurs the opportunity to pitch their businesses and appear on the ninth season of Shark Tank. It will also host pitch prepping sessions, entrepreneurship resources, and discussions on access to capital for entrepreneurs around the country, with the goal of every entrepreneur leaving these events better than when they arrived.

At each stop, Brandon Andrews will also sit down for a Q&A with entrepreneurs from the casting calls and the organizations that support them. On March 24, 2017, the casting team for ABC’s Shark Tank came to Memphis, TN, for the second stop in the nationwide casting tour. While in Memphis, Andrews sat down with Goodness Gracious Cookies CEO Megan Mottley:


Shark Tank

BRANDON ANDREWS: What’s the Goodness Gracious Cookies story?

MEGAN MOTTLEY:  I’ve been baking since I was a teenager. Both of my grandmothers baked religiously, and my mother was also amazing in the kitchen—she loved trying new dishes and putting new twists on old classics. It was during the holiday season that I would get my time to shine, because that’s when my mother would let me take over “her” kitchen to bake cookies, brownies, and other treats—too many to name. As a young single mother looking for ways to give on a budget, I kept the family tradition going by baking and gifting cookies to family, friends, church members, neighbors, sorority sisters, and my daughter’s teachers.

Fast-forward to 2016, my daughter, who was 14 at the time, had an amazing opportunity to travel to Japan on a mission trip. I knew this was her destiny, because she had been taking Japanese since she was in the sixth grade. The only catch was that we had to raise $3,500 in three months. We planned several fundraisers, and the first fundraiser totally flopped. Naturally, my daughter was disappointed, so I decided to reach back to my family tradition and bake our way to Japan.

It worked because after a few posts to Facebook and Instagram with mouthwatering cookies to support our journey to Japan and our Cookies for Missions initiative. We raised over $5,000 in less than eight weeks. We surpassed our goal, and we were able to help three other people raise funds for their mission trips. From that point on, family, friends and whoever tasted the cookies encouraged me to start a business. After landing two corporate accounts, I knew I had something special—and Goodness Gracious Cookies, Inc. was launched.

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