On Episode 4 of Steve Harvey’s Funderdome, Kirston J. Pittman pitched his company, Get Rich in The Struggle (GRITS). On the show, entrepreneurs pitch in a head-to-head competition to “The Funderdome” (a live studio audience) for the chance to win up to $100K in capital. The pitch that gets the most votes wins the money. Before the winner is announced, both competitors get the chance to “cash out” for a lower sum of money.
The apparel serves as a conduit to the message, says the founder
Brandon Andrews of Values Partnerships sat down with Pittman after the show for a one-on-one interview about his startup and his appearance on the show.
Brandon Andrews: Get Rich In the Struggle (GRITS). Everyone struggles, how do we get rich while going through challenging times?
Kirston Pittman: I believe that the way to get through any struggle is to first admit that there is one. Once you’ve come to terms with that, then you seek God for direction and guidance and to reveal to you the truth behind whatever that struggle is. Then one must look deep inside and make a decision to become the best being that you can become.
Steps have to be taken to combat the things of the flesh so that the spirit can be fed and you can grow into the being that you were put on earth to become. By you seeking out your truth to become your best, your light will begin to shine for the whole world to see. Others will start to take notice and ask you about what they see; which is you living your truth.
Once you share your story and journey with them, most times they will feel compelled to do the same. And if that cycles repeats itself, we become a better people, which in turn creates a better society, which then creates a better world.